After a while, the Collective Actions started to document their activities and as a result, video was integrated into their performative practices. That became an important milestone for video art in Russia.
The first public exhibition of video installations took place in the USSR in 1990, in Kazan, and in 1993 in Moscow. Bulat Galeev (1940-2009), the master of visual music, who was one of the pioneers of media art, took a huge part in making this happen. The first video installations were created under his artistic supervision by the students of design bureau Prometheus at the Kazan Aviation Institute. The bureau was responsible for the country's first large-scale light concerts, created abstract light and music films. The emergence of new technology made it possible to switch from organizationally painful cinema experiments to abstract light and music videos.
Until the late 1980s, Soviet television was more an ideological instrument of politics and functioned within a rigid framework. However, the beginning of the 90s – the time of the dissolution of the Soviet Union – was the time of democratization of society and television broadcasting. In Russia, alternative TV took the form of dissent and free expression of artists.